Sell to wholesale buyers with dedicated B2B pricing
Add wholesale pricing, custom discounts and gated account registration to your existing WooCommerce store — with trade rates only approved buyers can see.
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Retail and wholesale do not mix without the right tools
Running a separate wholesale site means a second catalog to maintain. But selling to B2B buyers on a standard retail checkout leads to manual work, leaked trade pricing and frustrated dealer accounts.
- Wholesale pricing is visible to regular retail guests, eroding your retail margins.
- B2B buyers email or call to place bulk orders because the store has no role-based pricing.
- Unverified accounts register and reach wholesale discounts without any staff approval.
One store. Both retail and wholesale flows.
Rotozoom B2B Manager runs a secure, hybrid retail-wholesale operation from a single WooCommerce install. Assign buyers to a dedicated wholesale role, hide pricing from guests, and put new dealer applications through an approval workflow.
Dedicated B2B customer role
Assign verified buyers to a dedicated wholesale role. They see their pricing automatically across your catalog, while standard shoppers only see standard retail pricing.
Discounts at every level
PROSet global discount rules for your whole wholesale base, or go granular — per product, per category, per brand, per attribute.
Approval-gated registration
PROWholesale applicants register through a dedicated form. Accounts stay pending until your team approves them — no one self-serves their way into trade pricing.
Prices hidden from guests
Logged-out visitors do not see pricing. Buyers log in; approved wholesale accounts see their rates.
Where it fits
A brand selling direct-to-consumer wants to open a dealer channel without launching a second, separate website.
→ They set up a wholesale registration page and assign approved dealers to the B2B role, unlocking wholesale pricing across the existing catalog.
An industrial-parts distributor needs flat discount structures across entire brands and categories, not one product at a time.
→ Category- and brand-level rules apply automatically to every approved dealer, with per-product overrides where a deal was negotiated.
How Rotozoom B2B Manager compares
The wholesale space has two well-known heavyweights — both broader and pricier than Rotozoom. Here's when that extra scope earns its cost, and when it doesn't.
A large enterprise suite — sub-accounts, on-site messaging, quote requests and a deep feature surface for complex purchasing portals.
Rotozoom → Rotozoom delivers the core most stores actually use — a dedicated wholesale role, approval-gated registration and tiered pricing — without the enterprise price or footprint.
An established ecosystem of separate wholesale add-ons (prices, order form, lead capture) you assemble as needed.
Rotozoom → Rotozoom bundles the wholesale role, gated registration and multi-level discounts into one plugin, instead of stacking several.
Choose B2BKing for enterprise purchasing portals; choose Wholesale Suite if you want its à-la-carte add-on ecosystem. Choose Rotozoom for clean wholesale on a single store at €49/yr.
Competitor prices are vendor list prices checked July 2026 — see each vendor for current pricing.
Frequently asked
Do I need a separate site for wholesale customers?
No. B2B Manager runs retail and wholesale on a single WooCommerce installation, keeping inventory, orders and product catalogs in one place.
Can regular retail customers see wholesale prices?
No. Wholesale prices are restricted to users logged in with the verified wholesale role. Regular retail shoppers only see standard retail pricing.
Can I approve wholesale accounts manually?
Yes. With Pro, you set up an approval workflow where new registrations stay pending until a store manager reviews and activates them.
What is included in Free vs Pro?
Free includes the dedicated B2B customer role and global discount rules. Pro adds per-product discounts, the manual account-approval workflow, and discounts targeted by brand, category or attribute.
Can I force customers to log in before they see prices?
Yes. You can hide pricing from logged-out visitors, so guests have to log in first — and approved wholesale accounts then see their own trade rates.
Can I keep separate B2B and B2C pricing on the same store?
Yes. Retail shoppers see standard pricing while buyers in the dedicated wholesale role see their B2B rates, all from a single WooCommerce store — no separate site to maintain.
Open your wholesale channel this week
Run a secure, hybrid wholesale-retail operation from a single store — trade pricing for approved buyers only.
30-day money-back guarantee · Cancel anytime