Sell to wholesale buyers with dedicated B2B pricing
Add wholesale pricing, custom discounts and gated account registration to your existing WooCommerce store — with trade rates only approved buyers can see.
B2B Manager works entirely inside your shop and sends nothing to Rotozoom. Downloads from rotozoom.com add Rotozoom Connect, which checks rotozoom.com for updates and, after you sign in, sends your site address, site name, and WordPress, PHP, and plugin versions to Rotozoom (EU) for your licence. What is sent and why: Privacy →
Retail and wholesale do not mix without the right tools
Running a separate wholesale site means a second catalog to maintain. But selling to B2B buyers on a standard retail checkout leads to manual work, leaked trade pricing and frustrated dealer accounts.
- Wholesale pricing is visible to regular retail guests, eroding your retail margins.
- B2B buyers email or call to place bulk orders because the store has no role-based pricing.
- Unverified accounts register and reach wholesale discounts without any staff approval.
One store. Both retail and wholesale flows.
Rotozoom B2B Manager runs a secure, hybrid retail-wholesale operation from a single WooCommerce install. Assign buyers to a dedicated wholesale role, show trade prices only to approved accounts, and put new dealer applications through an approval workflow.
Keep retail and trade accounts strictly separate.
Dedicated B2B customer role
Assign verified buyers to a dedicated wholesale role. They see their pricing automatically across your catalog, while standard shoppers only see standard retail pricing.
Price by category, brand or attribute.
Discounts at every levelPro
Give each partner a global discount on the whole catalogue, or go granular — per category, per brand, per attribute. Discounts never add up: when several rules match a product, the highest one applies.
Trade rates only reach real businesses.
Approval-gated registration
Wholesale applicants register through a dedicated form. Accounts stay pending until your team approves them — no one self-serves their way into trade pricing.
Partners see their own rates as they shop.
Trade prices in the catalogue
Approved partners see their B2B price across the catalogue and cart while logged in. Everyone else, guests included, sees your normal retail price.
Where it fits
Hybrid brand manufacturer
A brand selling direct-to-consumer wants to open a dealer channel without launching a second, separate website.
They set up a wholesale registration page and assign approved dealers to the B2B role, unlocking wholesale pricing across the existing catalog.
Bulk category distributor
An industrial-parts distributor needs flat discount structures across entire brands and categories, not one product at a time.
Category- and brand-level discounts are set for each approved dealer and apply automatically to every product in those categories and brands — a dealer with a better negotiated deal simply gets a higher rate.
Included with Pro
| What it does | Free | PRO |
|---|---|---|
| Dedicated B2B customer role | Included | Included |
| Trade-account registration form | Included | Included |
| Approve / reject / convert workflow | Included | Included |
| Global discount for B2B customers | Included | Included |
| B2B pricing shown in the catalogue | Included | Included |
| Per-brand & per-category discounts | Not included | Included |
| Per-attribute discounts | Not included | Included |
How Rotozoom B2B Manager compares
The wholesale space has two well-known heavyweights — both broader and pricier than Rotozoom. Here's when that extra scope earns its cost, and when it doesn't.
A large enterprise suite — sub-accounts, on-site messaging, quote requests and a deep feature surface for complex purchasing portals.
Rotozoom → Rotozoom delivers the core most stores actually use — a dedicated wholesale role, approval-gated registration and tiered pricing — without the enterprise price or footprint.
An established ecosystem of separate wholesale add-ons (prices, order form, lead capture) you assemble as needed.
Rotozoom → Rotozoom bundles the wholesale role, gated registration and multi-level discounts into one plugin, instead of stacking several.
Choose B2BKing for enterprise purchasing portals; choose Wholesale Suite if you want its à-la-carte add-on ecosystem. Choose Rotozoom for clean wholesale on a single store at €49/yr.
Frequently asked
Do I need a separate site for wholesale customers?
No. B2B Manager runs retail and wholesale on a single WooCommerce installation, keeping inventory, orders and product catalogs in one place.
Can regular retail customers see wholesale prices?
No. Wholesale prices are restricted to users logged in with the verified wholesale role. Regular retail shoppers only see standard retail pricing.
Can I approve wholesale accounts manually?
Yes, in both Free and Pro. New registrations stay pending until a store manager reviews them and approves, rejects or converts the account.
What is included in Free vs Pro?
Free includes the dedicated B2B customer role, the trade-account registration form, the approval workflow and a global discount per partner. Pro adds discounts targeted by brand, category or attribute.
What happens when several discount rules match one product?
Discounts never add up. Rules are set per partner, and when several of them match one product, the highest discount applies, whatever the rule type.
Can I keep separate B2B and B2C pricing on the same store?
Yes. Retail shoppers see standard pricing while buyers in the dedicated wholesale role see their B2B rates, all from a single WooCommerce store — no separate site to maintain.
What's new
Version 1.2.16
- Bundles Rotozoom Connect 1.1.20 (Rotozoom services client, translations, Disconnect drops cached licences).
Open your wholesale channel this week
Run a secure, hybrid wholesale-retail operation from a single store — trade pricing for approved buyers only.
B2B Manager works entirely inside your shop and sends nothing to Rotozoom. Downloads from rotozoom.com add Rotozoom Connect, which checks rotozoom.com for updates and, after you sign in, sends your site address, site name, and WordPress, PHP, and plugin versions to Rotozoom (EU) for your licence. What is sent and why: Privacy →
€49/yr incl. VAT
Rotozoom B2B Manager